TECH REVIEW: Mflow

Mflow

Forget about Spotify, mflow is here, and it is set to revolutionize the way we purchase music online…

This past week I’ve been playing with mflow, a new music-sharing device, combining music purchasing with social networking. Think iTunes, mixed with Twitter and you’re halfway there. This is set to revolutionize they way we listen to, recommend and purchase new music – and trust me when I say, you need mflow in your life.

Admittedly at first, I didn’t really know what I was doing – but I knew what I wanted, some new metal music. So I began searching, and was honestly overwhelmed at what this product could do.

The way mflow works is very, very clever. It has over two million tracks in it’s catalogue, all, which you can preview, and go on to purchase. The tracks start from 79p, and in DRM-free 320kps quality – which you can go on to sync into your iTunes library, nothing new there then. This is where it gets interesting. You sign up and ‘flow’ songs to your followers; which can range from your friends, DJs, bloggers – the list is endless. If you send a song to a specific follower, they get to listen to the song in full, bonus!

It also now has the added function to sync these flows with your Facebook and Twitter accounts, what more could you ask for?

This is the bit I love. If you decide to purchase a track somebody your following has recommended – they are rewarded 20% of the cost price to their account. Which means: you recommend a song to your mate, they buy it and there you have it – kerching! You can’t withdraw that music from mflow, but you can go on to buy more music.

Like iTunes, mflow is beautifully crafted. The music purchasing and social networking aspects of the device are fused perfectly within its slick interface, making it extremely easy to use. After 10 minutes of playing with the device, I was following 10+ people and had purchased and recommended a multitude of songs. My screen was soon filled with new music for me to listen, and I continued to play for another couple of hours.

This device is in its early stages, but it has created something that has already revolutionized the way I discover and purchase new music. The key to its success is a wider range of music, as well as a couple of technical tweaks, but mflow is certainly well on it’s way. I certainly look forward to the improvements that are set to come later this year.

If you’re big into your music, and love ‘tweeting’ – you need mflow in your life. To sum it up, it’s sort of like Apples overrated Genius function, with an added human touch – music sharing has never reached such personal levels.

Oh, enter the code CARLYP when prompted, to see what I’ve been flowing!

Thanks to Alexei Lee @ Socal Media and Digital PR

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